Evidence-based analysis
We work from documented responses and traceable observations, and keep our interpretation distinct from the evidence.
About Swinton AI
A changing search landscape.
A clear-eyed approach.
We’re building an independent consultancy to make AI search visibility measurable, understandable and useful for the businesses it affects.
Why we exist
Clarity is a better
starting point than hype.
Business owners deserve to know how they’re represented when customers turn to AI for recommendations.
Our work starts with direct observation: asking relevant questions, recording the answers and examining what they say about a business and its market.
As a new consultancy, we’re focused on building a thoughtful, transparent service. Our initial market is dental practices in the UK and US, with scope to support other industries as the business develops.
Get to know our approachPrinciples behind the work
Evidence first. Practical by design.
Transparent methodology
You should understand what we tested, how results were counted and where the limitations are.
Actionable recommendations
The value of a report lies in what you can do with it. Recommendations should be specific, prioritised and understandable.
Honest expectations
We won’t claim control over AI recommendations or present a fictional result as a real client outcome.
Judge the approach for yourself.
We don’t have published client case studies yet. Our sample report uses clearly labelled fictional data so you can explore the structure, depth and style of the work before making an enquiry.
A clearer picture starts here
Find out where you stand.
Know what to do next.
Start with a conversation about your business and the questions your customers are asking.
Request an AI Visibility AuditNo pressure. No promises of guaranteed placement.