Website terms

Using this website.

A few clear terms about our content, examples and enquiry process.

Last updated: 18 October 2026.

Who operates this website?

Hana Aslam, trading as Swinton AI, operates this website. We are based in the United Kingdom. Our business address is 9 Hudsons View, Birmingham, United Kingdom.

For questions, concerns or complaints about this website, email [email protected] or write to our business address.

Information and illustrative examples

This website explains our Generative Engine Optimisation services for businesses. Its general information does not replace advice tailored to an agreed client engagement. We take reasonable care with the content, but information may change or contain errors. Please contact us if you spot a problem.

The sample report uses fictional businesses and illustrative results to show the format and approach. It is not a real client case study, a live audit or evidence of results achieved for a customer.

Enquiries and paid services

Sending an enquiry, receiving an acknowledgement or viewing the sample report does not place an order or create a contract for paid work. Before an engagement starts, we agree the scope, deliverables, price, timing and applicable client terms separately. These website terms do not set payment, cancellation or refund conditions for a client engagement.

AI visibility and results

AI platforms control their own responses. Answers can vary by prompt, time, location and session. We do not promise rankings, citations, recommendations, leads or revenue. An audit is a snapshot of observed responses; implementation and ongoing monitoring are separate services unless included in an agreed scope.

Using our content

Unless stated otherwise, the website’s original content belongs to Hana Aslam, trading as Swinton AI or is used under licence. Third-party names, software and other materials remain subject to their owners’ rights and applicable licences.

You may read, link to, print or save pages for your own information or internal business evaluation. Please retain attribution and any notices explaining that examples are fictional. Ask us before republishing substantial parts of our content, selling it or presenting our work as your own. This does not restrict uses permitted by law or an applicable third-party licence.

Responsible use and external links

Please do not misuse the enquiry form, send unlawful material, introduce malicious code, attempt unauthorised access or disrupt the website. Do not submit patient records or sensitive personal information.

The website may be unavailable during maintenance or because of technical problems. Links to other websites are provided for reference; we do not control their content or availability.

Your rights and our responsibility

Nothing in these terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability that cannot lawfully be excluded or limited. Your applicable statutory rights remain unaffected.

Our privacy notice explains how we handle website visits and enquiries. These website terms are governed by the law of England and Wales, subject to any mandatory protections that apply to you. We may update them for future use of the website; the date above identifies the current version.